What is Lifestyle Ageing? Lifestyle Ageing has been independently verified by dermatologists in TWIN studies. Wrinkles can be caused in a number of different ways. Twin studies verify that lifestyle choices can cause a significant difference in the appearance and wrinkling of the skin. In fact the argument can be made that while we cannot control our chronological age – we can control lifestyle ageing to a significant degree. In other words LIFESTYLE AGEING is the area in which we can make most impact in regard to our skin's appearance, particularly when it comes to premature ageing. There are two basic types of skin ageing. These are intrinsic and extrinsic, or in simpler language chronological and lifestyle/environmental.  Intrinsic ageing is how the skin ages chronologically or biologically in relation to age. Biological ageing includes processes like, the slowing of collagen production, enzymes which attack collagen and elastin and the loosening over time of the “DEJ” dermal/epidermal junction. Most creams target this type of ageing, largely ignoring extrinsic ageing factors. Extrinsic ageing is caused by environmental and lifestyle factors – this is what SIN-CARE targets. Lifestyle Ageing can happen as a result of stress, sugar, sun damage, smoking, pollution and so on. SIN-CARE is the first brand devoted to lifestyle ageing and the environmental factors which cause us to age, targeting the cause as well as the symptom. With a holistic approach to anti-ageing SIN-CARE is based on the premise that each person ages differently for different reasons. SIN-CARE has a booster serum for each one of the ageing factors identified to affect the skin. Click Here to read about our ingredients policy.