What is SIN-CARE?
In a beauty industry first, SIN-CARE has developed a line of skin care products specifically customised to fight Lifestyle Ageing. Not all ageing is caused by genes or age; in fact, lifestyle factors can cause significant ageing to the skin.
Customised Lifestyle Serums are a paradigm shifting, important new concept. Most anti-ageing products address age alone – products are directly related to what your age is – not what your lifestyle is like.
Product creator Kimberley Pearson says “The formulators of even the most expensive creams do not know if you are a smoker, if you are going through a divorce, if you run every day or if you are a new mother not getting enough sleep.”
Unlike other skin care brands, SIN-CARE is not directed at AGE or SKIN TYPE – rather SIN TYPE - allowing women to customise their skin care type to the cause of ageing – not just the symptom.
Kimberley says, “I don’t think that age means a substantially older appearance. SIN-CARE targets the ‘forgotten half’ of ageing – lifestyle choices. So much dedicated research has gone into chronological ageing – but treating lifestyle is where the most dramatic changes can be seen.”
She adds, “We are very much talking about preventable damage. Nowadays women who are careful with their lifestyle choices look younger for their age than ever before. Sure, surgery is also an option but good skin quality can’t really be faked.”
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The SIN-CARE team acknowledge that many women do try to take care not to commit skin care sins. Staying out of the sun, observing a good diet and not smoking can take years off a person’s appearance. However, despite best efforts many women may need a solution.
She adds, “It is not all about genes or age, a healthy lifestyle can contribute to a youthful look, yet many of us don’t have the stamina or time for that kind of lifestyle. We are an indie brand so we are looking to develop a niche following of women who want to take a realistic standpoint against ageing.
SIN-CARE is skin care for real women, with real choices based on the reality of their lifestyle. Our models are not underage or Size 0 – SIN-CARE’s packaging is illustrated by retro glam pinup girls depicting each SIN/Lifestyle choice.
SIN-CARE takes the guilt out of those little skin care SINS and SIN-CARE, used over time can pay off with huge results. Yes, a healthy lifestyle is ideal but for those of us without the stamina or time to live in a ‘skin perfect’ world SIN-CARE is the ideal answer.
At SIN-CARE we won’t preach the shoulds and should nots of skin care. We simply offer skin support for any lifestyle choices you choose to make.
There are 8 Booster Serums available each with a cute retro SIN girl demonstrating each skin care SIN on the box. These covetable boxes are as unlike skin care packaging as the product is inside. Each product comes in a generous 50ml Airless Pump Bottle and is packed with SIN-CARE goodies.
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